How can a C4D approach help fight human trafficking?īehaviour change is a long and complex process, and it goes beyond simply providing information. IOM X applies Communication for Development (C4D) strategies to support positive behaviour change for the prevention of human trafficking and exploitation in targeted countries across the ASEAN region. C4D is used to understand different contexts and people’s knowledge, attitudes and practices around a certain issue to be able to then work with them to develop empowering and positive messages and tools. It means using communication tools and activities to support and help create social and behaviour change in a meaningful and sustained way. What is Communication for Development (C4D)?Ĭ4D is a people-centered process.
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